How to Create a Newsletter Layout with Multiple Parts

Newsletter layouts must contain at least three elements: headlines, text and body text. To attract readers and share information, newsletters will typically use many of the elements listed in this newsletter layout. To maintain consistency, every issue of the newsletter must have the same layout once it is established.

You can add or remove elements to your newsletter as a designer, editor, or both. It is better to only make one change per issue than completely overhaul the layout. A basic knowledge of the components of a newspaper can help you to determine which changes will be most beneficial for your readers.


The nameplate, which is the banner that appears on the front cover of a newsletter to identify the publication, is what you see. The nameplate often contains the name and logo of the newsletter as well as graphics or a motto.


The body of the newsletter is the text that comprises the bulk of the text. It excludes the headlines or decorative text elements. It is the articles that comprise the newsletter content.

Table of Contents

Usually found on the first page, the table contains a list of articles and special sections and the page number.


The masthead, which is typically found on the second webpage but can be on any other page, lists the publisher’s name and other pertinent information. This section may contain the name of the publisher, subscribers, names of contributors and logo.

Heads and Titles

Heads and titles form a hierarchy that directs the reader to the newsletter content.

  • Headline. The headline is the most prominent element of a newsletter. It is located after the nameplate.
  • Kicker. A kicker is a phrase that appears at the top of a newsletter. The kicker is used as an introduction to a regular column or section heading.
  • Deck. The newsletter deck contains one or more lines of text between the headline of the article and its body. The deck provides additional information or depth to the subject and headline of the accompanying texts.
  • Subhead. Subheads appear in articles. They divide the article into smaller sections.
  • Running head. The running headline, which is also known as a headline or a header, is repeated text that appears on each page. The publication title is usually at the top. Sometimes the page number can be incorporated with the running head.
  • Continuation Heads. These are small headlines that appear at the top of articles that have been continued from an earlier page.

Page Numbers

You can place page numbers on the pages’ tops, bottoms, and sides. In newsletters, page one is often not numbered.


The title is a brief phrase or paragraph that identifies the author of an article in a newsletter. The Byline appears most often between the headline and the beginning of the article. It is prefaced with the word “By”, but it could also appear at the end of the article. Bylines are only allowed if an entire newsletter is written by one author.

Continuation Lines

Newsletter editors use continuation lines to assist readers in finding the rest of an article when it spans more than one page.

  • Jumplines. Also called continuation lines , jumping lines appear at the bottom of a column. As in, “continued to page 45.” Jumplines at top of columns indicate where the article is continuing from, such as “continued starting on page 16”.
  • Continuation Heads. If articles jump from page to page, the continuation heads indicate the portion that will continue. The continuation headlines and jumplines provide continuity for the reader and indicate where they should be looking.

End Signs

An End sign refers to a printer’s or dingbat used to signal the end of an article in a newsletter. The sign indicates to readers that they are at the end of an article.

Pull Quotes

Pull quotes are used to grab attention, especially for long articles.

Photos and Illustrations

A newsletter layout can contain photos, drawings, charts or graphs as well clip art.

  • Headshot. In newsletter design, the most popular photograph is the headshot. This is a picture taken from the head and looking directly into the camera.
  • Caption. The caption is a sentence, phrase or paragraph that describes an illustration’s contents such as a chart or photograph. The caption is typically placed above, below, or to the side of the picture it describes.
  • Photo Credit Line. Similar to the article title, the credit indicates the source or photographer. It could appear along with the photo or elsewhere on the page (e.g. at the end of an essay).

Mailing Panel

A mailing panel is required for self-mailer newsletters. This is the section of the newsletter design that includes the return address, postal address and postage. The mailing panel appears typically on one-third to one-half of the backpage. It faces out when folded.